Monday 18 May 2009

Creativity rocks!!

And it sucks when you can´t feel the heat, of creativity.

Lately I noticed that creativity is a quite trendy word, at least in Swedish, it kind of became one of those overly used words. People talk about "The pleasure creativity brings", "the lack of creativity" and the importance of having creativity! The world itself seemed to have got greater than the real meaning of it. It´s almost like one is supposed to be creative, wether one like it or not. All the sudden it´s well creative to have managed to clean the house or washing your shower curtain...

Creativity is to create something new, to think out of bounds and outside the box. To dare and to do. At the Bombadil office creativity is something that is used and needed everyday since we everyday meets new challenges and new situations that must be delt with which we haven´t faced before. That´s why lack of creativity sometimes might be a "tiny" problem as we all get those days when the brain seems to be a big lump of soft content rahter than a highly tuned, extremly dynamic organ. That´s why it´s so fabulous to work with people and around people who seem to have more creativity than they can handle. One of the authors I happen to mentor is one of those people, she will overwhelm me with short storys, poems and pictures. And she will never stop trying. Amasing. and the best bit is, her creativity smittens and those days when my brain seems to work best as a soft fotboll she and others can inspire and lift me and my creativity level up to a decent level again.

True creativity really rocks. It´s a fact.
All for now.
/Over&Out, Your monday blogger Sara

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